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CampaignRunner

Campaign Runner CampaignRunner is our flagship campaign management and database query and analysis product. CampaignRunner is an enterprise-ready campaign management software suite. It gives database and marketing professionals the tools they need to gain full control over their target populations. CampaignRunner instantly turns diverse customer data sources into a single federated database, with support for distributed query processing. With CampaignRunner, users can tag, segment, nth, exclude, merge, and perform myriad other analytics to analyze and segment their entire customer and prospect databases to any desired detail. CampaignRunner easily helps develop and optimize segmentation strategies for a variety of campaigns such as acquisition and retention campaigns. It simplifies the identification of opportunities in cross-selling campaigns.

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