Soffront Software Soffront Marketing provides a closed loop solution for campaign planning, execution and results measurement. Plan multi-channel campaigns with a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan. Automatically capture and transfer the leads from web based campaigns. The prospects who register to download a white paper or attend an event are part of the integrated CRM database. Assign the leads from various campaigns (Web or Email or Tele-marketing) automatically. Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.
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