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The fundamental problem for start-up ERP software companies rests on the professional skill and organizational experience required to keep up with the demands of customers in real-time, as noted previously in part one of this article series. This presents a further crucial dilemma, considering the highly competitive nature of the IT sector: how to increase market visibility. Commercializing their product on a mass scale would prove to be a daunting task for small businesses. As a result, the majority of the masses - the conventional users and consumers in society- remain for the most part unaware of their existence.


This is an unfortunate state of affairs that clarifies how the modus operandi of monopolies can have negative repercussions on the free-market system, as it restricts the global free-flow exchange of information and communication, destroying the very principles upon which the world-wide-web is founded. And it is a direct result of the power of software monopolies, which limit the potential of smaller competitors by cornering them to a reduced market niche. Because small or start-up ERP software companies do not have the luxury to spread information as quickly and efficiently in order to reach buyers on a large scale, this stumbling block will always affect their potential to rise above competition in the ERP software industry, or regularly upgrade their infrastructures to meet customer demand.


A second issue deal with the price of the commodity in question, since these innovative products offered by small ERP software companies and other small businesses are not only very user friendly, but also inexpensive compared to prices set by monopolies for their services. The dangerous risks run by small ERP software companies, lie in the potential failure to keep up with the costs of running their organization efficiently and providing adequate, reliable access to information for buyers. All of these are factors which, in time, might force the company to eventually disappear from the scene along with their services and products.


Needless to say, this set of circumstances points to a number of dire consequences that, in the manner of a domino effect, adversely affect not only the IT industry, but also the individual in society. First of all, this situation severely deprives potential clients of the benefits of a useful service or software which they may never have heard about previously. All things considered, the negative impact this may have for buyers not only in the IT market, but on the collective patrimony of society as a whole, cannot be questioned.



Ultimately, as with any service provider, the success of ERP software companies depends on the level of customer satisfaction. Among the top principal actors dominating the stage in the competitive IT world, only a handful are regarded as the most important and globally influential, both revenue-wise and due to their development of newer software and regular updates - which are meant to keep up with the demands of a constantly expanding market. In an international economy governed by the increasing influence of giant monopolies, it is an inevitable consequence that small business continues to suffer despite the growing number of internet users and new software products.

To counter any ambiguity within the subject that may arise, a general overview of the relationship between small and giant ERP software companies is in order to better illustrate their position in the global market (as to the identity of the top players in the ERP software scene, these will be analyzed in detail further on in another part of this study).

It is evident that, despite the progressive, widespread propagation of newer technological innovations introduced on an almost daily basis, as the control and power of these multinational software company monopolies continues to grow, start up businesses and those that are already struggling to survive will continue finding it harder to compete with ERP software monopolies. This, it should be noted, despite the fact that the majority of these innovative technological products, services and goods are developed by small businesses as well as start-ups, and are mostly available only through the specific company's website.

In fact, it is interesting to notice how many varied IT products available worldwide -and not provided by market giants - are offered by different small companies. By sifting the web it is surprising to find many of these inventions stemming from the most diverse fields in the high-tech industry, from P2P and other file-sharing software technology-the legality of which remains under debate- to robotics, alternative energy devices, bio-feedback equipment and so on.

The relevant question one feels compelled to ask is why, if small ERP software companies provide valuable services that monopolies do not, does this not promote their presence in the marketplace more visibly. Among other considerations, the underlying reason is revealed by the simple fact that their market reach is very limited. This is caused by the troubling cost/revenue aspect ratio and the extensive marketing promotion involved in the operation, which would clearly maximize costs and reduce profits. For start-up ERP software companies, the situation becomes even more difficult.


ERP for Small Companies is big business

It’s the market everybody is speaking of and the best thing to happen to small business in a long time. ERP for small companies is a booming market with small businesses entering every day.
To get off the ground with quick Web-based software as a service system, small outfits should concentrate on the most important functions or “must have” applications essential to the company’s success. The application modules should be selected based on your operational activity and the type of business you are in. Some of the core applications modules include accounting, sales, marketing, supply chain management, manufacturing, human resources, customer relationship management and connections to partners and suppliers.

Many of the small businesses that have migrated to Web-based ERP have found that is a different way of working than they are used to. They are accustomed to various and diverse software programs, which do not communicate. They are used to switching back and forth between software applications. Enterprise software, on the other hand, integrates everything
onto one platform, which is distributed throughout. You have a software module for whatever business task you need to process. The software is also automated, so that all tasks are administered quickly.

Furthermore, you can also track workflow with this software and get business analytics along with reporting capabilities and business intelligence. Everything is consolidated for quick and easy access. Accounting is tuned in to sales and marketing, which is connected to inventory and distribution; everyone has an eye into customer relationship management. This software system will surprise those who are not used to using it. It’s a big difference to the way your staff has been working in the past and will have them thinking differently about processing business tasks.
ERP for small companies will be like a breath of fresh air for many of them.

Small businesses transitioning to the Web say that they want to increase profits, while at the same time reduce costs. They also wish to add more value to customer relations and reduce customer response times. Another major consideration for choosing the online option, is to address interoperability issues across multiple working locations.

One of the most interesting concerns of small businesses in relation to moving to Web-based enterprise software is the problem of using multiple disparate applications. They are relieved to find that this software system is consolidated, with every application needed, right at hand and connected to others on the platform. It’s no wonder that ERP for small companies is big business.


ERP Accounting Software is first choice

If your small business is utilizing Enterprise Resource Planning (ERP) it’s more than likely that you have an applications module for ERP accounting software. That’s because this application is perhaps one of the most popular and broadly used of them all. No matter how large or small your business is, everything seems to revolve around the accounting component. From the manufacturing shop floor, to supply chain management, sales and marketing, and customer relationship management, it all comes back to accounting. It’s a module that can be applied as standalone, but you more than likely find that it is bundled with any number of associated accounting applications.

If your business is small you may not need a bundled accounting application. On the other hand,
it might be just what you want. Some of these associated applications might include analytical accounting, accounts payable, accounts receivable, payroll, sales order processing, project accounting, the general ledger, etc. All of these applications are placed on the accounting applications module and integrated with all of the other applications that are placed. These applications are automated as well for swiftly processing business tasks.

An integrated, automated, software package, is of course very appealing; because you can get much more done and do it quickly. The small business approach has been to migrate to enterprise software through a Web-based platform. This is the more cost-effective and affordable way of accessing this software system for smaller entities. And it is working well for many a small company seeking ERP accounting software.

And the benefits are plenty. Small businesses in transition from out of the box software to ERP, have found the integrated, automated software package to be quite a change from the way they have been used to working. The accounting applications module can do more, faster, than the out of the box software they were using before. It has acted as a wakeup call for businesses who are seeking to become more competitive. And, indeed, it has influenced the transition away from boxed software.

If your business happens to deal with accounting issues exclusively, you need look no further than ERP. You can have a platform with a bundled accounting module that will more than suit your needs. You will also have tools for diagnostics, analytical reporting and business intelligence. ERP accounting software can lift your business up to another level. Isn’t it about time you found out about it?


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