The mobile revolution is already pounding on the gates, and it will you think about your entire Internet strategy. By 2013, mobile internet usage will exceed desktop usage. People are accessing websites via their Smartphone or tablet every day. Have you formulated your mobile strategy yet? If you haven’t, now is the time.
Death of the PC? Get ready for the Mobile Tsunami. (Part 1a)
Why Your Company Needs to Go Mobile.
The driving force behind mobile has been the evolution of the Smartphone. And it’s certainly come a long way. Believe it or not, the first Smartphone was invented by IBM and was called the Simon Personal Communicator. Since the Simon’s introduction in 1992 we’ve seen tremendous innovation in the Smartphone market, including game-changing technologies like the release of the iPhone and the Google Android platform over the last few years.
With their ability to display web pages, mobile devices are now being used by your customers to go online wherever they are and whenever they want to. Usability has improved and bandwidth continues to increase. More and more mobile users choose to transition to a Smartphone every year
How Consumers Are Using Mobile
Mobile users access the mobile Internet constantly and increasingly. Overwhelmingly, they send text messages to other phones. They are comfortable using their phone’s browser to surf the Web. They routinely download apps, access a social networking site or blog, play games or listen to music on their mobile phone. The genie is ouit of the bottle and ain’t going back in any time soon.
Continued in Part 1b