By 2013, there will be well over half a billion Smartphone sales worldwide. It’s estimated that by the end of this year they will make up to a quarter of all mobile device handset sales.
Death of the PC? Get ready for the Mobile Tsunami. (Part 1b)
More People Own a Mobile Devices Than you Think
By 2013, there will be well over half a billion Smartphone sales worldwide. It’s estimated that by the end of this year they will make up to a quarter of all mobile device handset sales. In the United States alone, there will be by 2015 an estimated 160 million Smartphones in the U.S. alone.
It’ s Not Just About the iPhone
Forget what you might have heard, it’s not just the iPhone. Apple iPhones tend to dominate the U.S. mindshare for mobile devices, but from a market share perspective, the data reveals otherwise. Google leads the way, Apple comes in second, RIM third (but fading) and Microsoft fourth but struggling.
A recent report by Gartner predicted that Google Android will be the most popular operating system by the end of 2012, with 38.5 percent of the market. By 2015, Android will own 48.8 percent.
Do Your Mobile Visitors Hate You?
Companies need to be cognizant of the wide array of potential devices their audiences could be using when they start thinking about their mobile strategy. Mobile users have proven to be less likely to visit a website again if it had poor performance. They are resistant to purchase from a website that’s clunky and aren’t a least bit hesitant about jumping to a competitor’s site.
Not presenting consumers with information via the channel they’re utilizing could potentially have a negative impact on your brand image and sales. Today, it’s necessary that organizations create dynamic and contextual experiences across multiple channels to properly engage with customers no matter how they access a site.
Continued in Part 2